How do we create solutions that take account of the world’s complexity? Where do good plans, that work for all of us, come from?
We believe the answer lies in the field of knowledge. In the struggle for thinking not to be overlooked in the rush to get things done.
WHAT WE DO
Knowledge Curation is our specialty. We help companies to come up with ideas and make more assertive decisions, always putting society first.
Our services take shape based on our clients needs, varying across formats such as studies, documentaries, immersive experiences and databases.
We carry this out through a critical and in depth analysis of the non-stop flow of information produced.
It meets our clients’ needs for knowledge by cross referencing the information produced throughout the world in books, films, digital data, podcasts, academic research, market data and other forms of content.
Mapping all the client’s questions that need to be answered.
Mapping all the client’s questions that need to be answered.
Multidisciplinary study of books, case studies, academic dissertations, specialist opinions, audiovisual content and market data connected to the questions mapped.
Organization of the information, critical reading, drawing comparisons between everything that has been discovered.
Cross referencing of data, development of insights that respond to the questions raised in the diagnosis.
Design of the new knowledge base tailored to the needs of the project audience.
Co-creation with designers, to lend narrative and visual form to the final content.
Presentation and leading the transformation of knowledge into practical results.
We use Knowledge Curation to carry out projects and meet challenges in a variety of fields.
We question the status quo, use real life as a guide for the creation of new digital and physical products, we map global movements whilst making Brazilian voices heard.
We cross-reference disciplines to understand human behavior, culture and societal movements (we’re also good at organizing the department’s existing information)
We help to think of the future of categories, define brand positioning, map territories for activation, inspire creative thinking for campaigns, find paths for growth, all with the critical foundation that the department requires.
We create training programmes that people actually want to take part in. We combine in-depth academic, user friendly and practical approaches to teach on various subjects to many audiences (we’re also specialists in projects involving CEOs).
We design future scenarios, define steps for change, point out risks, expand the field of vision of those that have to consider long-term goals within companies.
We combine new perspectives with the department’s practical experience to help design more assertive and promising tactics.
We develop systemic thinking, stimulate innovation potential, create a repertoire of positive references that inspire transformation.
We can collaborate with a variety of departments in the business where knowledge can drive better decision-making.
A corporate academy that truly raises the bar and changes the game!
In 2014 Ambev called on us to create a new training programme for its Marketing team. The goal was to align the company’s vision on marketing throughout the different teams and connect them to best practices. The project was a kickstart to a new phase at Ambev, whose dream it was to become an increasingly solid reference in brand strategy and creativity.
We created a Marketing Academy as inspiring as the department’s own day-to-day!
We’ve put on 7 editions of the project, reaching over 1000 professionals
The Marketing Academy influences Ambev’s work in many ways today. It was throughout this programme, for example, that the discussions and transformations surrounding diversity started to take place at the company.
In 2022, the programme is still running and going strong, and is applied globally throughout many of the company’s offices.
“We believe that learning can be stimulating. Because of that, since 2014 Inesplorato have been our partners in the Marketing Academy. They help us to translate extremely complex concepts into user-friendly and inspiring content for the team.”
Isabela Fraga, Ambev.
A centennial brand that speaks the language of the 21st century
Avon is a brand with a long tradition in the female world. Concerned with how that relationship will evolve, we were called in 2015 to debate sexism in advertising and rethink the brand’s strategy.
As the basis for this project, we used our in-house continuous study on the female universe, creating an edition completely customized to Avon’s needs.
We mapped the social and cultural context of the theme, uncovered the damaging effects of sexist advertising in women’s day-to-day lives and proved the importance of a change from both human and business perspectives.
We cross-referenced the theme of the project with the beauty industry and analyzed brand campaigns, making practical and clear suggestions of the changes needed in order to collaborate with the revolution underway among women.
Avon: acredite no poder das mulheres
Nowadays the brand is a reference as a modern approach to the beauty industry and in provoking cultural changes related to everything that traps women in the past.
Inesplorato was invited to present the project at the company’s headquarters in New York in 2015, to amplify the discussion and bring it to the highest instances of decision-making.
It was from then onward that Avon started to radically shift its position on the topic of diversity, embarking on a completely new path.
“Inesplorato’s projects uncover surprising insights due to the depth of analysis by their professionals. For Avon, the partnership with Inesplorato was fundamental in consolidating our brand positioning and developing the company’s communication strategy. These learnings influenced company thinking and remain reflected in our actions and fight for female empowerment.”
Fernanda Scozzafave, Avon
How to distribute investments across Brazil in a much smarter way
With the goal of going further in-depth into Brazilian culture and designing nation-wide brand execution strategies more assertively, Ambev sought in 2020 to study the influence relationships between Brazilian cities. The idea was to identify which cities are strongest in shaping behavior, and therefore, deserving of more attention and investment from the company.
With collaboration from specialists, we conducted an analysis using different databases from IBGE and built the influence maps among the cities of each region in the country.
We showed how the cities relate to each other, highlighting places that could previously have gone unnoticed.
In a very visual way, Ambev identified the cities with greatest potential in the country, and put together a much more assertive tactical plan.
The project had a deep impact on the regional offices, the Trade Marketing and Insights teams and the brands that have regional operations.
“Brazil is a continental country and our national strategies aren’t always the most effective in creating a local connection. The reality is that there are many Brazils within Brazil and with the Brazilian Cities study conducted with Inesplorato we were able to map impact and cultural influence to go beyond our own Brazil. The project was used by the corporate team to devise strategies and also widely absorbed by regional teams. Despite being conducted in 2020, the teams are still using and studying the content now in, 2022.”
Lia Dutra, Ambev
How to represent Brazil to the world
For the 2016 Olympics, hosted in Brazil, the Organizing Committee for the Olympic Games had the challenge of creating the look and feel of the event in order to reflect Brazilian culture in all its diversity and richness.
In partnership with the consultancy Mandalah, we took inspiration from our continuous study on Brazilian Culture.
We conducted an immersion into the carioca culture and drew on various sources of cultural manifestations which allowed us to map a general and complex overview of the theme.
We created a super visual guide of the main representative aspects of Brazilian culture that should be considered in the look and feel.
Our work guided the creative efforts of the Olympic Committee, ensuring all the elements in the edition of the Games reflected the diverse representations of Brazil and Rio de Janeiro.
Brazilians were very proud of the way our culture was shown to the world – medals, mascots, uniforms, arenas and ceremonies, it all came together in a beautiful and meaningful way.
To keep the connection to its audience alive, GNT invests in yearly themed studies. The idea is to delve into topics that can inspire its team for content creation and brand development, as well as attract the attention of the channel’s advertisers.
Production of a series presented by Astrid Fontenelle and Fabio Porchat
Production of a documentary with the participation of a series of specialists and narration by Monica Martelli.
Based on our work, the GNT team created new content about the brand that was broadcasted on many different platforms.
We took part in events, industry forums and helped the channel share key learnings with its audience.
“We are extremely proud of our partnership with Inesplorato. The studies we develop have provided us with extra oxygen when we’re lacking air in our routines; not just for our team but also for partners of the business. An infectious group of super creative professionals!”
Fabiana Gabriel, GNT
We are pioneers in Knowledge Curation. We started Inesplorato in 2010, concerned with the lost opportunities when companies aren’t able to deal with the quantity of information available. Today we go even further: among so much content, it’s increasingly easy to produce confusion. The responsibility is even greater.
Our team is made up of knowledge curators and designers that work horizontally, organized in teams, that deal with one project at a time. While one group prepares an industry for the advancement of artificial intelligence in retail, the other decodes Mexican culture for a brand that wants to grow in that market… we love working on a diversity of themes.
Looking to the future, our objective is to accelerate the creative potential of companies in building a better society. To do that we are going to use more technology, diversify our delivery formats and create new projects so our discoveries can reach more people! Join us?
In our courses, we teach our method and share what we’ve learnt in over 10 years on this journey. Everyone interested in improving their relationship to knowledge is welcome, no matter what field they are in.
You can take our courses, follow our social media accounts, our blog and also read the book that tells how our story began, Empreendedorismo Criativo (Creative Entrepreneurship), by Mariana Castro.
Yes. Débora Emm, our founding partner, developed the method. She believes that each person who worked at the company collaborated to refine her idea.
No. Knowledge Curation is the method we created to study the disciplines produced in various spaces. It meets our client’s knowledge needs through the cross-referencing of information produced around the world and expressed in books, films, digital data, podcasts, academic research, market data and other forms of content. Our focus is taking care of people’s relationship to the world of knowledge and not on selecting content.
Although we loved making them, we aren’t able to meet requests for individual boxes anymore. We only make them as part of larger projects for companies.
No. Our work is focussed on existing information – that which has already been produced and published. Market research, which speaks to consumers first-hand, creates primary data that eventually become our sources ; )
Most of our projects circulate behind our client’s closed doors. But to get to know our work better you can delve into the studies we’ve done for different brands at Globo, available on the platform https://gente.globo.com/